MICA

College Name:	MICA
City:	Ahmedabad
Fees:	23.00 Lakhs
Courses Offered:
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Established in 1991, MICA is a unique and residential institute, renowned not only in India but across the Asia-Pacific region. Its singular dedication lies in nurturing visionary leaders in the dynamic field of Strategic Marketing and Communication.

Diverse Academic Programs: MICA's academic portfolio is diverse and comprehensive, catering to the evolving needs of the industry. It offers an array of academic programs, including residential options for Post Graduate Management Studies and a residential but off-campus Fellow Programme in Management (Communication).

Residential Excellence: What sets MICA apart is its commitment to residential education. It is the sole institute in India and the Asia-Pacific region that provides a fully immersive learning experience. This residential aspect fosters holistic development, instills leadership qualities, and prepares students for the real-world challenges of their chosen field.

A Legacy of Leadership: Over the years, MICA has crafted a legacy of producing leaders who excel in strategic marketing and communication. Its alumni network is a testament to the institute's unwavering dedication to academic excellence and industry relevance.

A Hub of Innovation: MICA continually evolves its programs to stay at the forefront of the ever-changing marketing and communication landscape. It is a hub of innovation, offering students the latest tools, knowledge, and expertise needed to thrive in a competitive world.

Global Recognition: MICA's reputation extends far beyond national borders. It has earned recognition and respect on the global stage, attracting students and faculty from diverse backgrounds.

Leadership for Tomorrow: MICA's vision is to empower its students with the skills, knowledge, and ethical foundation necessary to become future leaders. Its commitment to fostering leadership in strategic marketing and communication remains unwavering, making it a beacon of education in India and beyond.

MICA is more than an educational institution; it is a crucible for the leaders and innovators of tomorrow, a place where passion meets purpose, and where the future of marketing and communication is shaped.

A Legacy of Excellence - MICA's Journey

In the landscape of educational institutions, MICA (formerly Mudra Institute of Communications, Ahmedabad) stands as a testament to vision, dedication, and unwavering commitment to excellence. Here is a glimpse into MICA's remarkable journey through the years:

Founding Visionary: MICA was born in 1991, conceived and brought to life by the visionary A. G. Krishnamurthy, the esteemed founder of Mudra Communications. Under his guidance, MICA emerged as an autonomous postgraduate academic institute, destined for greatness.

Academic Evolution: In 1993, a pivotal moment arrived when the main academic block was inaugurated. This milestone marked a significant step in MICA's academic evolution. It was a precursor to what MICA would become - a beacon of learning in the fields of communication and marketing.

A Home for Education: The year 1993 also witnessed a significant move as MICA relocated to its present campus in Shela. This campus would go on to become the nurturing ground for future leaders in communication and marketing.

Inaugural Leadership: As MICA embarked on its journey, it welcomed its first Director, Binod C. Agrawal, in the same year as the campus inauguration. His leadership set the course for MICA's future success and academic excellence.

A New Beginning: The inaugural batch of the Post Graduate Program in Communications (PGPD) commenced their academic voyage in 1994. This marked the beginning of MICA's mission to empower students with knowledge and skills in strategic marketing and communication.

Dynamic Leadership: Over the years, MICA's leadership evolved, adapting to the changing educational landscape. Atul Tandon assumed the role of director from 2001 to 2009, leaving an indelible mark on MICA's growth and development.

Current Stewardship: Today, MICA is under the able guidance of Shailendra Raj Mehta, who holds the esteemed positions of director and president. His leadership ensures that MICA continues to stride confidently towards excellence.

MICA's journey is a testament to its commitment to nurturing talent, fostering innovation, and shaping the future of communication and marketing. With each passing year, MICA solidifies its position as a leader in the field of education, embracing the challenges of a dynamic world and empowering the leaders of tomorrow.

Courses Details:

MICA, the renowned Mudra Institute of Communications, Ahmedabad, offers a diverse range of academic programs tailored to meet the evolving needs of the communication and marketing industry. These programs, characterized by their innovative approach and industry relevance, empower students to excel in the dynamic field of strategic communication and marketing.

Post-Graduate Certificate Programs: MICA provides a variety of post-graduate certificate programs in strategic communication and marketing. These programs are available in both fully residential and online formats, offering flexibility to learners. They are meticulously designed to equip students with the skills and knowledge needed to thrive in the competitive world of communication.

Fellow Program (Doctoral Level): MICA's Fellow Program in Management (FPM) is a prestigious doctoral program focusing on communication. It offers a platform for in-depth research and academic exploration, nurturing the future thought leaders and scholars in the realm of communication.

Global Collaborations: MICA has forged strategic partnerships with esteemed institutions like Emory University, Michigan State University (MSU), and Northwestern University. These collaborations provide students with opportunities to delve into specialized areas such as data analytics, luxury marketing, consumer insights, marketing management, and integrated marketing communications, leveraging global expertise.

Residential Programs: MICA offers three residential programs:

Post Graduate Diploma in Management (Communications): The flagship program, PGDM-C, is designed to groom future leaders in strategic communication and marketing. It combines academic rigor with practical exposure to prepare students for leadership roles in the industry.
Crafting Creative Communication: This program focuses on the art of creative communication, nurturing the talent and creativity of aspiring professionals in the field.
Post Graduate Diploma in Management (PGDM): Launched in 2019, this program offers a holistic management education, emphasizing strategic communication and marketing.

MICA's commitment to excellence and innovation has made it a prominent institution in the field of communication and marketing education. With its extensive academic offerings and global collaborations, MICA empowers students to embark on successful and fulfilling careers in the dynamic world of strategic communication and marketing.

COURSE

DURATION

ELIGIBILITY

FEES (INR)

PGDM-C/PGDM

2 Years

Graduation + CAT/MICAT/XAT/GMAT

23,00,000/- (Total Fees)

Specialisation:

Advertising & Brand Management,

Digital Communication Management

Data Science and Business Analytics

Media & Entertainment Management

Sales & Customer Relationship Management (Minor)

MICA Ahmedabad Admission Process 2024

Mudra Institute of Communications, Ahmedabad (MICA) invites applications for its diverse range of courses for the academic year 2024. From residential to online programs, MICA offers a plethora of opportunities for aspiring individuals. Here's a glimpse into the admission process for 2024:

Programs Offered:

Residential Programs:

Full-time Post Graduate Programme (PGP)
Post Graduate Certificate Programme in Crafting Creative Communication (CCC)
Fellow Programme in Management (FPM)

Admission Process: MICA's admission process follows a three-step approach:

Entrance Exam:

Candidates are required to appear in CAT/XAT/GMAT or any equivalent examination as specified by MICA.

MICAT:

Candidates must appear for the MICA Admission Test (MICAT). MICAT assesses not only the candidates' aptitude in areas such as Divergent Thinking Abilities, Written Communication Skills, General Awareness about contemporary social and business issues but also assesses their creative potential and the extent of suitability for the strategic communication domain.

Selection Rounds:

The final selection is based on performance in MICAT, Group Discussion (GD), Group Exercise (GE), and Personal Interview (PI) rounds.

Admission 2024:

MICA Ahmedabad has commenced its admissions process for the year 2024.
Interested candidates can apply through the official website, where they will find detailed information about the courses offered and the application procedure.

Eligibility & Selection Criteria:

Course Name	Eligibility	Selection Criteria
PGP (PGDM & PGDM Communications)	Hold a UG degree in the relevant stream (before June 30, 2024)	CAT/XAT/GMAT + MICAT + GE & PI

At MICA, we strive to nurture creative minds and develop future leaders in strategic communication and management. Join us to embark on a transformative journey towards realizing your potential and shaping your career in the dynamic world of communication. Apply now and unlock a world of opportunities at MICA Ahmedabad.

Rankings:

NIRF

MICA Ahmedabad MBA ranking by NIRF is 37 out of 125 colleges in India in 2023 and it was 42 out of 125 colleges in India in 2022.

IIRF

MICA Ahmedabad MBA ranking by IIRF is 8 out of 120 colleges in India in 2023 and it was 7 out of 100 colleges in India in 2022.

About MICA Ahmedabad

Located in Shela, Ahmedabad, MICA (Mudra Institute of Communications, Ahmedabad) was established in 1991. The college is renowned for its comprehensive range of courses offered in various formats, including residential PG, online, and others.

Courses Offered: MICA provides courses across diverse disciplines such as Digital Marketing and Communication, Brand Communication Management, and more. Some of these courses are AICTE-approved and NBA-accredited, ensuring quality education and industry recognition.

NIRF Ranking: In the Management category, MICA College has been ranked 37 by NIRF in the year 2023, a testament to its excellence in providing management education.

Popular Programs: MICA College is particularly well-known for its PGDM (C) and PGDM courses. These programs focus on Strategic Marketing and Communications, equipping students with the skills and knowledge necessary to excel in the dynamic field of marketing and communication management.

MICA Placements 2023 Report

Placement Statistics 2023:

Number of Students Appeared: 173
Percentage of Students Placed: 100%
Number of Companies Participated: 77
New Recruiters: 56%
Highest CTC (Cost to Company): INR 36 LPA
Average CTC: INR 20.09 LPA
Top 50% Average CTC: INR 23.82 LPA
Median CTC: INR 17.10 LPA
Top Sectors: IT
Top Recruiters: Cognizant, Deloitte, Dalmia Group, Flipkart, Google, etc.

Comparison with 2022:

Particulars	Placements Statistics 2023	Placements Statistics 2022
No. of Students appeared	173	208
Percentage of Students placed	100%	100%
Number of Companies Participated	77	77
New Recruiters	56%	-
Highest CTC	INR 36 LPA	INR 57.51 LPA
Average CTC	INR 20.09 LPA	INR 19 LPA
Top 50% Average CTC	INR 23.82 LPA	INR 24 LPA
Median CTC	INR 17.10 LPA	-
Top Sectors	IT	IT / ITES
Top Recruiters	Cognizant, Deloitte, Dalmia Group, Flipkart, Google, etc.	Flipkart, Amazon, Deloitte, etc.

MICA continues to uphold its stellar placement record, with all eligible students securing placements in reputed companies across various sectors. The institute's focus on academic excellence, industry-relevant curriculum, and holistic development ensures that its graduates are well-prepared to thrive in the competitive corporate landscape.